Mastering Video Marketing: Tailoring Content for Different Platforms

Friday, August 18, 2023


Written by

Performance Creative

In today's digital world, video marketing has become an essential tool for engaging audiences and delivering impactful messages. To truly succeed, it's not just creating compelling videos but also adapting them for the unique characteristics of different platforms. Let's dive into the art of tailoring video content for popular platforms like YouTube, TikTok, Instagram, and LinkedIn…

1. YouTube: The Hub for In-Depth Engagement

YouTube is known for longer-form content and in-depth storytelling. To make the most of this platform:

  • Craft attention-grabbing thumbnails and titles to entice viewers.

  • Start with a hook within the first few seconds to retain audience interest.

  • Create valuable tutorials, how-tos, or educational content that showcases your expertise.

  • Use end screens and annotations to drive traffic to your website or other related videos.

  • Leverage YouTube analytics to refine your strategy and understand audience behaviour.

  • Correct sizing is 16:9

2. TikTok: Quick and Creative

TikTok thrives on short, snappy videos that capture attention swiftly. When creating content for TikTok:

  • Embrace trends and challenges relevant to your industry to boost discoverability.

  • Keep videos concise and focused, usually around 15 to 30 seconds.

  • Leverage music, effects, and text overlays to enhance engagement.

  • Showcase behind-the-scenes glimpses, user-generated content, or quick tips.

  • Engage with the TikTok community by responding to comments and collaborating with other creators.

  • Less is more, casual video content that’s relatable works best!

  • Correct sizing is 9:16

3. Instagram: Visual Storytelling at Its Best

Instagram offers multiple avenues for video content, including Feed, Stories, and Reels. Here's how to tailor your videos for Instagram:

  • Use Stories for behind-the-scenes content, sneak peeks, and daily updates.

  • Explore the Reels feature for short, entertaining, and shareable clips.

  • Incorporate relevant tags and location tags to boost discoverability.

  • Utilise Instagram Insights to track performance and optimise your approach.

  • Sizing on Instagram depends on where the video is going, story’s and reels are 9:16, Instagram posts can either be 1:1 or to dominate the page a little more 4:5

4. LinkedIn: Professional and Informative

LinkedIn is a platform for professional networking and knowledge sharing. When crafting video content for LinkedIn:

  • Prioritise informative and thought-provoking content that addresses industry trends or challenges.

  • Opt for a polished and professional tone, reflecting the platform's business focus.

  • Incorporate subtitles to accommodate viewers who watch videos without sound.

  • Share success stories, career insights, or industry analyses to establish authority.

  • Engage with comments and discussions to foster meaningful connections.

  • Sizing for linked in is as followed LinkedIn post image size: 1:1 (square) 4:5 (portrait) LinkedIn link post size:1.91:1 

In conclusion, mastering video marketing across diverse platforms requires a deep understanding of each platform's audience, culture, and preferences. By tailoring your video content to suit the unique characteristics of YouTube, TikTok, Instagram, and LinkedIn, you can effectively reach and engage a wide range of audiences.. Remember, flexibility and adaptability are key as you continue to refine your video marketing strategy for each platform!

Get in touch today if you’re looking to supercharge your creative performance!