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More Group’s leads increase by 251% YoY

August 13, 2020 / Reading Time: 2 minutes /
Natalie Williams
Marketing Campaign Manager

We’ve had the pleasure of working with More Group since November 2019 to help improve their Paid Search performance.

More Group provides expert professional financial assistance and practical support services to add value to their clients’ interests, across six international locations. They help to ensure their clients remain compliant with tax regulations, ensure all structures are tax-efficient and protect their clients’ wealth.

Clicky was tasked with improving the performance of More Group’s PPC output and improving their overall lead tracking. The key aim is to generate more high-quality leads, as well as venture into new markets and expand their reach.

We’re really proud of the results we’ve achieved to date through a solid paid search approach. Among these are 1,956 high-quality leads, an increase of 251% YOY.

From November 2019 to June 2020, the campaigns generated over 15 million impressions and a quarter of a million clicks to the website. We have also more than doubled the monthly leads target set.

It’s been a delight to work with Clicky over the last 9 months. We’ve made real progress in generating and tracking our leads and this is a testament to Clicky’s expertise. We’re excited to see how we can build on More Group’s strong performance together in the coming months and beyond.

– Ruairi Laughlin-McCann, Director at More Group

We built a Google Ads search campaign targeting numerous countries around the world and encompassing a wide variety of accountancy services, alongside an international pay-per-conversion display campaign.

In addition, Clicky has recently designed and implemented a set of bespoke landing pages to work exclusively with expanded PPC campaigns. Aimed at expanding More Group’s client base and targeting new markets that have high potential. 

Working with More Group continues to be extremely collaborative and successful in achieving compelling results. It’s a pleasure working with the team and I’m delighted we’re expanding on the services we provide to them. I’m looking forward to growing our relationship to expand further to deliver even stronger results going forward.

– Robin Cooke, Senior Account Manager

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