Only 29% of Americans know Instagram are owned by Facebook!
Those in the know will know Facebook acquired Instagram for $1 billion on April 9th, 2012. Yet, a new survey from The Pew Research Center has found that most Americans still don’t know that Facebook owns Instagram.
I’d imagine this figure is even lower in the UK. I have often heard people tell me they are closing their Facebook accounts in favor of Instagram in part due to issues with trust not realising the data is all stored in one place.
I’d imagine Facebook is happy to keep it this way and let Facebook absorb all of the trust issues it faces and continue to enjoy the massive advertising revenues it’s powerful combined model offers.
Loads of other interesting insight in this report too about their understanding of security systems like 2-factor authentication – who only 15% of people claimed to understand the concept!