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Our agency charity – The Brain Tumour Charity

November 10, 2020 / Reading Time: 2 minutes /
Abby Wasik
Client Services Director

As part of our 2020 initiatives, we selected The Brain Tumour Charity as our charity partner. 

The partnership was a natural one, with the charity being so important and close to our Agency Director, Laura. We couldn’t wait to share our decision and commitment to the charity.  

The Brain Tumour Charity is the world’s leading brain tumour charity and the largest dedicated funder of research into brain tumours globally. They have a ‘digital-first’ approach, meaning that their digital team and the work they do is a key enabler of their organisational objectives.

With such an approach, the charity fit felt seamless, as our team of in-house researchers and strategists would support their digital team with their organisational objectives and challenges. 

A challenge we face in the Digital Team is meeting the varying, and often competing for the needs of our website visitors in a way that doesn’t overwhelm them with information. We have spent a lot of time trying to understand the behaviours and needs of our different audience segments and how to target our content appropriately, and were delighted to be able to partner with an amazing award-winning agency like Clicky to assist us with this.

–  Lizzie Knight, Head of Corporate Partnerships, The Brain Tumour Charity

Our first step in the partnership is the investment from our team into a Discovery project, which as an output will provide insight and recommendations to help their website audiences.

The pandemic has had a devastating impact on the brain tumour community. We can’t thank Clicky enough for giving their incredible expertise, skills and time to help them access the information they need from The Brain Tumour Charity faster. Together we will beat brain tumours sooner.

– Sarah Lindsell, CEO, The Brain Tumour Charity

We’re thrilled to be in a position where we can support an incredible charity with the expertise of our team and look forward to supporting their digital strategy plans moving forward. 

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