We are delighted to announce the recent launch of a new product microsite for Raleigh.
Following on from the recent success of the Motus product page we produced, Raleigh approached Clicky to promote their latest electric bike; the Centros. Much like the Motus project, we worked collaboratively to explore an innovative approach to digitally showcase the Centros model and engage relevant online audiences.
The new Centros has been designed with the cyclist in mind and it was key that the online experience reflected the leading technology of the bike, which is the brands most advanced to date.
The bike’s digital display covers everything you need to know during your electric ride experience, including battery life, assistance mode, gear setting and speed. The new Centros also offers a range of features that allow customers to tailor the bike to their specific preferences and requirements. With a variety of frame styles to choose from, along with tailored gear options, there’s a Centros bike model that’s ideal for everyone.
The vision for the product microsite was to act as a promotional landing page, utilising interactive features and immersive functionality to effectively communicate the core selling points of the range. The overall objective was to create an exciting new user experience focused piece that positions the Centros competitively within the market, specifically driving visitors to their local store or dealer for a demo or to purchase online.
The website has been developed to be fully responsive, utilising right hand navigation which scrolls the user to the individual immersive areas, with a strong use of illustration, video, pop-up text and icons. To effectively communicate and showcase the key features of the new Centros range, a bespoke technical specifications section has been implemented in order to capture precise features of the bike as the user progresses through the page.
We took advantage of the fantastic content produced by the client to deliver a truly unique solution.
Explore the Centros electric bike for yourself – https://www.raleigh.co.uk/centros/