We are delighted to announce the recent launch of a new product microsite for Raleigh.
After being briefed on the exciting product Raleigh is bringing to market to expand their leading electric bike range, we collaborated with their forward-thinking team to explore innovative ways in which to engage relevant audiences online. It was decided that a new web page to digitally showcase the model with maximum impact would work well. Clear audiences and objectives were defined and we established an approach to deliver against the agreed aims.
The new Motus has been designed with the cyclist in mind, using the latest technology to give owners the best electric experience along with a range of options to allow customers to tailor the bike to their individual preferences and needs. The range comes in four colour variations and the choice of derailleurs or hub gear, along with a selection of frame types to ensure there is the ideal solution for everyone.
The goal of the microsite is to act as a promotional landing page with interactive features and immersive functionality to more effectively communicate the fantastic core selling points of the new Motus. The parallax approach allows users to easily discover more about the product, its features and the options available. The page incorporates a range of media types, advanced animation and interactive functionality to enable the exploration of the unique features and technical specification.
Users then have the ability to quickly find their local store to arrange a personal demo and test ride or to purchase directly online.
The website has been developed to be fully responsive and even incorporates a specialist vertical (full portrait) video edit to tailor the experience for users on smartphone devices. The microsite intelligently integrates with the marketing CRM and also enables visitors to easily share the page with friends.