We’re investing heavily in insights tools and resource to give our clients a competitive edge. SimilarWeb is one of the several new platforms we are taking advantage of.
SimilarWeb is a market intelligence solution. They provide granular insights about any website or app across industries. Brands across the world such as Adidas, Google and HSBC rely on SimilarWeb to help them grow. The platform allows you to:
The detailed market and industry data from SimilarWeb allows us to compare the results we have achieved for clients, against key competitors within their market. Placing our results within a greater context. Additonally, it allows us to spot emerging trends or opportunities within their markets, and take advantage before the competition reacts.
– David Berry, Head of Performance and Analytics at Clicky
Above all, the platform allows us to provide outstanding, relevant and intelligent insights that drive effective strategies for our clients. The team are making full use of the platform with many clients already benefiting from the added value.
SimilarWeb represents another further aspect of our wider commitment to providing next-level data solutions and strategy intelligence for our clients. The powerful tool is the latest addition in an increased level of investment in this area to ensure our research and strategy. The offering provides brands with actionable insight that enables us to inform a more tailored and relevant strategy to deliver consistently outstanding results.
We’re already seeing the added value this brings. It’s particularly relevant at a time of notable change in the digital landscape with constantly shifting trends as a result of the global pandemic. We have big ambitions for developing and growing this area of the business and look forward to sharing more details on this front soon.
– Sam Gadsby, MD at Clicky