UK adults spent a quarter of their waking day online during lockdown
During April 2020, adults spent an average of 4 hours a day online, up from 3.5 in September 2019, Ofcom has said.
And 7 in 10 people made video calls at least once a week during lockdown, with millions turning to group video calling for the first time.
The latest Ofcom “Online Nation” report includes April which was in the midst of the UK lockdown and gives a fascinating insight into how the lockdown has moved so much more of our lives online.
The chart below shows the average time spent online by age group by month and you can see an incredible surge in usage across all age groups.
TikTok’s meteoric rise has also been noted with usage reaching 12.9 million UK visitors in April, up from 5.4 million in January. This represents a 238% increase which is incredible.
Zoom has also seen some unreal stats with 659,000 users in January to 13 million in April as the nation turned to it to chat to family and friends, and take part in quizzes and games. That is an increase of 20x their user base!