What to expect from Clicky in 2019
As we enter our 12th year of Clicky (!) I thought it would be nice to let you all know our direction for the year ahead and some of the things you can expect from us.
The past year has seen us grow in numbers, take on bigger projects and continue to work with some brilliant clients. It has been a great year, our biggest yet in almost every single way.
Like it or not, Brexit is on the horizon and it is still anyone’s guess how things might pan out but our client’s commitment to investing their valuable marketing budgets into digital is showing no sign of stopping.
At times of economic uncertainty, it is difficult for businesses to commit to spending on activities where a return on investment (ROI) is not 100% guaranteed. Luckily for our sector and our clients, almost all digital activity has the huge benefit of giving accurate and often instant performance data.
Undoubtedly, some of our best work this year has been a result of the new Digital Partnerships we are forming with a number of key clients.
Essentially we have formed a bond with a number of clients where we are acting as their permanent digital arm to their marketing teams. We are in daily contact working collaboratively on the client’s digital marketing strategy on established KPI’s and revenue growth goals. It is highly effective as we are able to really get under the skin of their business and the client is benefitting from access to our broad & varied team of digital experts. We are loving how these relationships are developing.
Another key area of growth is in our Digital Strategy & Insights department. The benefit they are adding to our campaigns and new web projects is invaluable. We have had proven results with our Conversion Rate Optimisation (CRO) service which a number of our clients are utilising. Capitalising on increasing conversion rate, making more of paid ads spend, adjusting site user journeys and path to conversion has seen astounding results for our partner clients. All based on data, research and action.
We have established an excellent Conversion Rate Optimisation (CRO) service which a number of our clients are utilising allowing them to achieve increased conversion rates from their website/campaigns.
The big mobile push has happened and almost all websites have adjusted to make sure their websites are responsive to any device screen size. The big question which still needs to be asked is just how well do those sites perform on mobile? Do they load quickly? Have they considered the slightly different expectations of a mobile user? Does the site convert as well on mobile as it does on a desktop? These are all big questions which still need to be considered. They may result in just a small piece of work to rectify issues. Something all brands should be considering in the year ahead.
The big question which still needs to be asked is just how well the do those sites perform on mobile? Do they load quickly? Have they considered the slightly different expectations of a mobile user? Does the site convert as well on mobile as it does on a desktop?
Last year we made a big commitment to spend 1% of our time & money in helping good causes in the local area. We did this by working closely with Claire House who help seriously and terminally ill children live life to the full in our local area of Liverpool & Chester. They do some amazing work and our small commitment to help then this year has been incredibly rewarding for our team and we hope it has helped a tiny bit towards their incredible cause and we plan to keep this commitment for the year ahead.
Finally, we plan to unveil a very exciting tweak to our own outbound marketing campaigns in the coming few weeks which will help spearhead our offering to our clients and help reach new audiences in the year ahead. Exciting times.
Have a great 2019 everyone and we can’t wait to see what the year has in store for us.