Google AI Ads Agency UK | Gemini, AI Mode & AI Overviews Ads

Your ads, inside Google’s AI answers.

Google now shows ads inside AI Mode and AI Overviews, and the UK is next on its list. We get your Google Ads account ready, so your ads show when customers ask Google’s AI what to buy.

Platform minimumNo minimum spend
We recommendFrom £2,000/month

Bars compare this channel with the others we run.

Google AI Ads at a glance.

Longer questions in AI Mode
Than a traditional search, on average (Google, October 2026)

Markets with ads in AI Mode
The US and 10 more; UK planned for Q4 2026 (Google)

£0

Extra to take part
Same auction and budget as your Search ads (Google Ads Help)

0 weeks

To get an account ready
From audit to AI-ready campaigns

Every format we plan against.

Ads in AI Mode

Text ads shown within or beside the answer in Google’s AI Mode, labelled Sponsored. Live in the US and 10 other markets, with the UK planned for Q4 2026. In the US they can also appear on follow-up questions.

Ads in AI Overviews

Ads inside the AI summary at the top of a search, in the markets where Google has switched them on. In the UK today, standard search ads can show above or below an AI Overview.

Shopping ads in AI answers

Your products, with price and rating, shown as Sponsored options when the AI recommends what to buy. Driven by your Merchant Center feed, so the feed has to be complete.

See Google Shopping Ads

AI Max for Search

The Google Ads setting that lets your ads match the longer, exploratory questions people ask AI Mode. We set it up with negatives, brand exclusions and conversion tracking in place first.

Google AI advertising questions, answered.

Are Google’s AI ads live in the UK?

Not fully yet. On 28 October 2026 Google said it plans to bring ads in AI Mode to the UK in Q4 2026, without giving a date. They are already live in the US and 10 other English-language markets. Standard search ads can already show above or below an AI Overview in the UK.

Can I advertise in the Gemini app?

Not today. The Gemini app carries no ads. Google has said it is not ruling them out, and that the formats it is proving in AI Mode are the ones likely to carry over. The work to be ready is the same either way, because all of it is bought through Google Ads.

Do I need a new campaign or a separate budget?

No. Google says existing Search, Shopping and Performance Max campaigns are eligible automatically, in the same auction, at no extra charge. You cannot target AI Mode or AI Overviews on their own, or opt out of them separately from Search.

Do I need AI Max to show in AI answers?

No, but it widens where you can show. Exact and phrase match keywords only appear on questions with clear buying intent. Broad match, AI Max, Shopping and Performance Max can also match the longer, exploratory questions that make up most of AI Mode.

How will I know what AI answers delivered?

Google reports these placements inside your normal campaign reports and the search terms report, not as a separate line. We track the longer queries, the terms AI Max adds and what they convert at, and report it beside the rest of your paid search.

Does paying for ads change what Google’s AI says about my brand?

No. Google states that paid advertising does not influence the organic responses its AI generates. Being named in the answer itself is a separate job, which we cover in our AI SEO and GEO service.

How much does it cost?

You pay per click, in the same auction as your Search ads, and there is no minimum spend. Our management fee is quoted per engagement. If we already run your Google Ads, getting ready for AI answers is part of that work.