Animal Trust

260% increase in organic conversions.
🙌 Shortlisted for Best Not-For-Profit Campaign at the Northern Marketing Awards 🙌
🙌 Shortlisted for Best Local Campaign at the UK Search Awards 🙌



Animal Trust is a not-for-profit veterinary company, providing the highest standards of care for animals at affordable prices. They reinvest their profits into the business, allowing them to offer a range of services and advanced veterinary care that isn’t available at many standard-practice vets. They care for thousands of animals and provide free consultations, which allows animals to access the care they deserve when they need it, and eliminates the price barrier that can discourage pet owners.

Key aims

  • Brand

    Amplifying the brand position and message
  • Market Share

    Gain effective market penetration
  • Launch Campaigns

    Implement and execute launch campaigns for their new surgery openings


Following conversations with Animal Trust about the desire to improve the usability and user experience of the website, we undertook a comprehensive research and analysis phase known as a ‘Discovery’. This Discovery stage encompassed diverse research and auditing across the website and online user experience for Animal Trust’s key audience.

Following this, a wide range of services were used to achieve Animal Trust’s goals, including local SEO optimisation to ensure high visibility for all of their potential customers; Design and ProSupport to improve their website’s user experience and improve technical aspects of the site to make it more attractive to search engines; and Content and Digital PR has been a central column to the overall strategy in order to build awareness to users through pet care advice, conditions and outreach to relevant publications.

Through a combined strategy, we have been really successful in gaining high rankings for our targeted keywords, with several featured snippets achieved along the way.



We’ve been working with Animal Trust for two years now and we’re really proud of the results we’ve achieved to date through a solid combined approach.

It’s been a pleasure to support Animal Trust whilst they grow and we look forward to continuing our partnership in 2020.

Here are some highlight results we’ve achieved:

182%increase in organic users (Feb 2020 vs Feb 2019)

260%increase in organic conversions (Feb 2020 vs Feb 2019)

2,000+additional sessions to the website, via the blog (June 2018 – January 2019)

54%increase in social traffic (June 2018 – January 2019)

Visibility587 keywords to 2,869 & keywords in top 3 position frown from 54 to 156 (April 2019 vs April 2018)

Our Work

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