58%increase in Return on Ad Spend (ROAS) – Q2 2019 vs Q2 2018
1.
Background
Elegant Resorts is a leading luxury tour operator with a stunning worldwide portfolio that includes luxury hotels, resorts, villas and cruises, along with exclusive travel experiences, fabulous once-in-a-lifetime adventures and bespoke journeys.
Their experienced team of luxury travel specialists go further to create the ultimate personalised luxury travel experience for their clients. We’ve had the pleasure of working with Elegant Resorts since 2015, helping them to cement themselves as the go-to brand for luxury travel.
Elegant Resorts wants to be positioned as the leading luxury tour operator in the industry, by delivering an enhanced level of personal service to each client, with added value every time. The company also wants to extend their brand to become known not just for beach holidays, but for luxury experiential and tailor-made tours – all whilst attracting a new client base.
Key facts
-
Over 30 years experience
Founded in 1988, Elegant Resorts became pioneers of the luxury travel industry. -
Travel Experts
Their team of luxury travel specialists has an average of 15 years’ experience in the travel industry. -
Virgin Galactic
The first UK tour operator to be appointed a Virgin Galactic Accredited Space Agent.
2.
Solution
We’ve been working in an integrated way with the digital team at Elegant Resorts, which has allowed us to get a deeper insight into their booking data, ensuring we can report on and optimise conversions.
Implementing a combined search strategy has allowed us to be more strategic in our approach, ultimately heightening visibility.
We have a great relationship with the client, and they share with us their own internal data so that we can work together on reporting and optimising actual revenue and ROI, rather than simply conversions.
Our team work with Elegant Resorts to review and implement new technologies such as automated bidding systems and tracking software, which ultimately improves the performance of the work we do. By working together, we’ve developed an efficient and reactive strategy for advertising on specific and granular searches, in a scalable way.
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3.
Results
We’ve been working with Elegant Resorts for nearly 5 years now and we’re proud of the results we’ve achieved to date as well as our strong relationship.
We look forward to continuing our partnership and to keep striving to hit and exceed targets.
88%increase in profit from PPC – Q2 2019 vs Q2 2018
Top 3for ‘luxury holidays’ term, up from position 10+
