Case Study / Epwin Group Plc
Unlocking Growth Through a Unified Multi-Service Strategy
Unlocking Growth Through a Unified Multi-Service Strategy
Industries
SERVICES
Year
2024- Present
0%
0%
Increase in trade leads YoY
0%
0%
Increase in revenue from Paid Search YoY
0
0
Purchases generated from Pinterest
0%
0%
Increase in trade leads YoY
0%
0%
Increase in revenue from Paid Search YoY
0
0
Purchases generated from Pinterest
DiscoverY
Epwin Group Plc is a leading UK manufacturer and supplier of building products, managing a diverse portfolio of brands.
Our partnership focuses on accelerating digital growth for key e-commerce and trade brands, including National Plastics (a one-stop shop for trade and DIY) and Targwall (a premium wall panel supplier).
Client
Epwin Group Plc
Year
2024- Present
Services
DiscoverY
Epwin Group Plc is a leading UK manufacturer and supplier of building products, managing a diverse portfolio of brands.
Our partnership focuses on accelerating digital growth for key e-commerce and trade brands, including National Plastics (a one-stop shop for trade and DIY) and Targwall (a premium wall panel supplier).
Client
Epwin Group Plc
Year
2024- Present
Services
The Challenge
Entering Q3 2025, Epwin Group faced a complex digital landscape, which came with multiple challenges:
Intense Market Competition: The building supplies market, particularly for "wall panels," was seeing increasingly aggressive competitor spending on both Paid Search and Social.
Critical Conversion Funnel Leaks: Our initial data analysis for National Plastics uncovered optimisation opportunities to help improve key conversion points.
Technical SEO Barriers: Organic performance was being hindered by poor page speed, causing declines in impressions and the loss of high-intent keyword rankings.
The Challenge
Entering Q3 2025, Epwin Group faced a complex digital landscape, which came with multiple challenges:
Intense Market Competition: The building supplies market, particularly for "wall panels," was seeing increasingly aggressive competitor spending on both Paid Search and Social.
Critical Conversion Funnel Leaks: Our initial data analysis for National Plastics uncovered optimisation opportunities to help improve key conversion points.
Technical SEO Barriers: Organic performance was being hindered by poor page speed, causing declines in impressions and the loss of high-intent keyword rankings.
The Solution
We deployed a strategy focused on immediate revenue generation, new channel expansion whilst fixing critical technical issues.
Paid Media Acceleration (National Plastics):
We scaled ad spend on high-performing channels while implementing a new creative testing framework. This included deploying value-focused creative for the Trade audience and testing new platforms.
We identified Pinterest as a high-potential channel for the visual, home-improvement-focused E-com audience and moved to scale activity rapidly.
Data-Driven UX & CRO Analysis:
We conducted a deep-dive UX analysis of the National Plastics conversion funnel which identified opportunities for optimisations.
Technical SEO & Content Optimisation (Targwall):
We isolated the server and page speed issues that were hindering Targwall's organic visibility.
We re-optimised 20 core category pages, targeting high-volume keywords that had been lost due to the technical issues.
Our integrated approach delivered exceptional growth, validating the strategy and setting a new performance benchmark.
National Plastics: Dominating Paid Channels
Paid Search generated an additional +28% of revenue YoY at a highly effiecnt ROAS of 683%.
A surge in platform efficiency across Paid Social saw ROAS climb from 2.53 in July to 4.57 in October (+80% QoQ).
Paid Social successfully generated 185 Trade Leads (+122% YoY), with the conversion rate increasing by +161% YoY.
New Channel Validation: Pinterest
The strategic activation of Pinterest for National Plastics delivered explosive, high-efficiency growth with a total of 447 purchases generated from Pinterest.
Targwall: The Technical SEO Turnaround
Fixing the page speed issues and re-optimising content had an immediate and dramatic impact on organic performance:
In the 14 days following the fix, the site saw an immediate +9% increase in clicks and impressions.
We successfully recaptured high-value, non-brand keywords that had been lost.
The Solution
We deployed a strategy focused on immediate revenue generation, new channel expansion whilst fixing critical technical issues.
Paid Media Acceleration (National Plastics):
We scaled ad spend on high-performing channels while implementing a new creative testing framework. This included deploying value-focused creative for the Trade audience and testing new platforms.
We identified Pinterest as a high-potential channel for the visual, home-improvement-focused E-com audience and moved to scale activity rapidly.
Data-Driven UX & CRO Analysis:
We conducted a deep-dive UX analysis of the National Plastics conversion funnel which identified opportunities for optimisations.
Technical SEO & Content Optimisation (Targwall):
We isolated the server and page speed issues that were hindering Targwall's organic visibility.
We re-optimised 20 core category pages, targeting high-volume keywords that had been lost due to the technical issues.
Our integrated approach delivered exceptional growth, validating the strategy and setting a new performance benchmark.
National Plastics: Dominating Paid Channels
Paid Search generated an additional +28% of revenue YoY at a highly effiecnt ROAS of 683%.
A surge in platform efficiency across Paid Social saw ROAS climb from 2.53 in July to 4.57 in October (+80% QoQ).
Paid Social successfully generated 185 Trade Leads (+122% YoY), with the conversion rate increasing by +161% YoY.
New Channel Validation: Pinterest
The strategic activation of Pinterest for National Plastics delivered explosive, high-efficiency growth with a total of 447 purchases generated from Pinterest.
Targwall: The Technical SEO Turnaround
Fixing the page speed issues and re-optimising content had an immediate and dramatic impact on organic performance:
In the 14 days following the fix, the site saw an immediate +9% increase in clicks and impressions.
We successfully recaptured high-value, non-brand keywords that had been lost.
0%
0%
Increase in trade leads YoY
0%
0%
Increase in revenue from Paid Search YoY
0
0
Purchases generated from Pinterest
0%
0%
Increase in trade leads YoY
0%
0%
Increase in revenue from Paid Search YoY
0
0
Purchases generated from Pinterest