35.5%decrease in cost per acquisition (CPA)
Freedome
116% increase in online bookings
1.
Background
Freedome, the one place where you can truly be free and bounce to your heart’s content.
Located on the Cheshire Oaks Shopping complex, Freedome is an aerial freestyle trampoline park that provides countless smiles and fun for all those who visit. It’s a truly special trampoline park and it offers people accidental exercise while enjoying an exhilarating way to connect with friends.
Freedome were looking to utilise a digital agency who could support in the running and management of their online paid media activity. They wanted Clicky to scale up paid activity across Google Search and Facebook ads, whilst consistently focusing on driving tangible ROI’s for the business.
Goals
-
Results
Achieve sustainable PPC results in line with monthly consumer trends -
Creativity & engagement
Strategically deliver creative social ads to audience's who are most likely to engage with Freedome's park offers -
Optimisation
Continue to develop the PPC strategy and utlise new ad formats to reduce CPA and increase conversions
2.
Paid Advertising
Freedome’s goal was ultimately to increase the amount of foot traffic coming into their Cheshire Oaks park, so we had to cater our strategy around that.
We worked closely with the client to develop an annual plan that helped us determine the right message and offer to push to the right audience at the right time.
We focused on locality, making the keywords and ads extremely targeted, which provided us with high click through rates and conversion rates. We continuously monitored both Google Ads and Facebook’s campaign performance and optimised based off certain KPI’s, such as the target CPA.
Using Facebook & Google Ads in conjunction allowed us to get Freedome’s brand in front of new audiences consistently by using Facebook’s detailed targeting system, whilst also showing up for more direct & branded search terms through Google Ads.
3.
Ad Creative
Working alongside the PPC team, the design team create social ad creative for Freedome each month on a retained basis. This really helps to keep the campaign fresh and relevant.
We’ve created a range of different ad formats, initially starting with single image ads and carousels using photography provided by Freedome, from this we then started to explore motion and video based ads. Our design team worked with video footage from Freedome to create a range of ads appropriate for each of the target audiences defined and using the messaging created by the PPC team based on the data of previous ad performance.
The video ads really showcase the best that Freedome have to offer and we are continuing to produce new ad creative to ensure ads continue to capture the attention of the target audience.
4.
Results
We’ve been working with Freedome for almost 2 years now and we’re proud of the results we’ve achieved to date as well as our strong client relationship.
We look forward to continuing our partnership and to keep striving to hit and exceed targets.
116%increase in conversions