Freedome

Discovery

Following an initial project commencement meeting with Freedome, we began our approach with a Discovery project. 

This research and analysis phase ensured our team had a dedicated period of three weeks to conduct a wide range of auditing and strategy planning before marketing got underway. This meant that there was a far less intensive period of initial optimisation within the campaigns, as we went into our campaign builds with a great understanding of Freedome’s customers and audiences, and how we could most effectively target them. Importantly, this also helped to reduce the risk of any mistargeting or wasted spend. 

Within this phase, we covered a diversity of topics including competitor research, a site content audit, social media targeting audit, a website UX audit, and finally a PPC and remarking audit. The key insights were presented to Freedome’s senior stakeholders, along with a detailed marketing strategy calendar, breaking down our campaign approach over a 12 month period.