A brand repositioning with electric results.

111%
YoY increase in digital revenue.

Establishing a digital presence for Lakeshore Leisure.

28%
increased share of direct digital revenue.

Details

Lakeshore Leisure are a newly established brand, and have acquired a number of holiday parks in the South West with little digital presence. We were tasked with the development of an effective digital strategy and creation of new online presences for the overarching brand and each of the individual parks. From this, we planned and implemented a whole new approach for the business, driving the selection and implementation of new booking systems to be used online and on-site, extending new brand guidelines into digital assets and optimising performance to compete with aggregators and booking sites.

A successful implementation of a standalone digital presence for Lakeshore Leisure.

Direct online bookings.

Increase the percentage of revenue coming from digital channels, whilst reducing reliance on 3rd party providers.

100.70%
Direct online booking value as a percentage of the total value of bookings from Hoseasons and Booking.com.

ROI.

Achieve a strong return from ongoing search marketing activity.

4:1
ROI from search marketing.
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A website as beautiful as the resort.

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