NHS West Cheshire Clinical Commissioning Group sought to appoint a full service digital marketing agency to develop and implement a strategy with coinciding materials to support the launch of a ‘social movement for self- care’ as part of the NHS Five Year Forward View. Our aim was to develop a short term, but high impact strategy for the five year forward view to raise awareness of the new view and encourage patient engagement and interaction whilst increasing the number of community organisers.
We dedicated time to understanding the needs of the campaign, the intended audiences and resulting aims. The resultant was a truly informed and considered branding strategy, combined with a detailed and effective website marketing plan. This plan covered a large number of topics, from strategic website optimisation suggestions, through to organic social media plans and guidance, in addition to a comprehensive social media advertising strategy. This led to a successful and effective campaign called ‘Own Life.’
We developed an engaged new social following and the campaign reached a wide audience.