Quality Cottages

Background

Quality Cottages are a Welsh holiday cottage rental company based in Solva in South Wales. The company is a family business which started in 1961. They specialise in providing ‘Quality Cottage Holiday Cottage Holidays throughout Wales’.  

The team at Quality Cottages personally inspect and select every property that they have in their portfolio. This includes all factors that could affect their client’s holiday from locations to furniture. They truly put their customers and property owners first, providing a service of the highest standard.

Branding

The project started with a project immersion session. This involved travelling down to South Wales to spend a full day with the Quality Cottages team. This allowed us to really delve into the project brief, uncover any pain points that the client was experiencing with their current branding and website and understand the client’s expectations and goals for the project. By gaining this deeper understanding of the business it allows the Clicky team to plan the most effective approach and strategy for the project.

From here, we then entered the research phase of the project, resulting in a creative moodboard of colours, textures and references for the proposed direction of the brand, which was then presented back to the client via a phone call.

Once the direction was agreed, we then took all of our learnings and applied them into the design process to come up with a new logo and branding style that met the brief and exceeded the client’s expectations.