Transforming Phaidon's paid search: a 283% increase in revenue with 6% less spend
Phaidon is a globally respected publisher, renowned for producing high-quality books on the creative arts. They've partnered with Clicky for years on Paid Search across the UK and US, and turned to us again to restructure the account around new revenue tracking and make the most of peak trading without lifting the budget.
The results
The numbers behind the work: what the Phaidon engagement delivered.
Celebrated for beautifully made books spanning art, architecture, design, food, photography, and more. Phaidon has partnered with Clicky for many years to drive direct-to-consumer sales through Paid Search across both the UK and US markets.
The Challenge
Phaidon had recently launched a new website, which presented both an opportunity and a challenge. The improved revenue tracking gave us far better performance visibility, but the account needed restructuring to take full advantage of this new data. The goal was to maximise direct-to-consumer revenue during the critical November to December peak trading period, without increasing the existing budget.
The Solution
With clearer performance insights from the new site, we shifted to an automated bidding strategy and restructured campaigns to prioritise the highest-return products across both Search and Shopping campaign types.
To capitalise on the peak holiday period, we supported activity with promotional messaging aligned to key gifting moments. We also used the higher seasonal demand as an opportunity to test new creative campaign types, including Performance Max, giving us learnings to carry forward into 2026.
Throughout, the approach was focused on stripping campaigns back to top performers, optimising bidding strategies, and refining ad copy to maximise both efficiency and scale.
2 services in the mix
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