Case Study / Bloobloom
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Increase in In-Store Eye Test Bookings
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Increase in ROAS
DiscoverY
Bloobloom is an eyewear brand on a mission to make designer-quality glasses accessible and ethical.
With a strong online presence and a growing physical footprint across the UK, Bloobloom combines convenience, craftsmanship, and conscious values to deliver a fresh direct-to-consumer optician experience. As the brand expanded its retail offering, they turned to Clicky to help bridge the gap between digital engagement and in-store action.
The Challenge
Bloobloom wanted to increase in-store eye test bookings and drive local awareness around new store openings. While the brand already had strong digital presence, translating that online engagement into physical footfall was proving difficult. Existing paid social activity was geared towards online purchases and brand awareness, with no dedicated campaigns to support offline goals.
The Solution
We built a targeted full-funnel paid social strategy with in-store bookings as the primary objective. We began by setting up custom conversion events for eye test appointments, allowing us to optimise campaigns directly towards that goal.
From there, we focused on prospecting, testing both broad interest-based audiences and lookalikes to reach potential customers who didn't yet have Bloobloom on their radar. We then introduced a location-based re-marketing campaign, segmented into two groups: users who had previously received a home try-on kit, and users who had engaged with the brand on social platforms. Messaging was tailored to reflect each group's level of intent and familiarity with the brand.
0%
0%
Increase in In-Store Eye Test Bookings
0%
0%
Increase in ROAS