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SEO for AI.

"AI is changing how users search for products and services. Much of our SEO services remain with the same focusses but we must start recognice, prepare and accept a changing landscape"

Michael Scott / Head of Organic

Platforms we use:

Book a Call with a SEO for AI Specialist

SEO for AI.

"AI is changing how users search for products and services. Much of our SEO services remain with the same focusses but we must start recognice, prepare and accept a changing landscape"

Michael Scott / Head of Organic

Platforms we use:

Book a Call with a SEO for AI Specialist

AI is rapidly changing the way people search for products and services online.

With the rise of AI-powered tools like Google’s Search Generative Experience (SGE) and conversational assistants such as ChatGPT and Bing Copilot, users are expecting more conversational, personalised, and instant responses to their queries. Instead of typing in short keywords, people are now asking complex, natural-language questions—and they’re receiving summarised answers that often reduce the need to click through to traditional websites.

This shift means search behaviour is evolving, and brands must adapt to new formats, emerging platforms, and a deeper understanding of how intent is expressed through AI-driven interfaces.

Big results for the new leaders in sofas

72%

increase in revenue 🔥

It's still about the core SEO principles

Despite these advancements, the core principles of SEO remain rooted in providing real value to users.

Helpful content, intuitive site architecture, fast load times, and clear messaging are still essential. AI may change how queries are phrased and how results are presented, but search engines continue to reward relevance, quality, and user-centric experiences. Now more than ever, it's crucial to focus on understanding user intent—what they need, how they express it, and how we can best serve them—regardless of the channel or technology they use to search.

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