Case Study / Lisa Angel
0%
0%
Increase in Paid Media Revenue
0%
0%
Increase in Clicks
0%
0%
Increase in Conversion Rate
0%
0%
Uplift in Ad Spend (with only 2% decrease in ROAS)
DiscoverY
Lisa Angel designs thoughtful gifts that spread happiness and make people feel special.
Lisa Angel is a beloved gifting brand known for delicate jewellery, carefully chosen homeware, and accessories designed to balance timeless style with contemporary detail. They are passionate about reimagining the high street and ensuring it remains a place filled with inspiration and discovery.
Client
Lisa Angel
Year
2024-Present
Services
The Challenge
Heading into Q4 peak trading, Lisa Angel needed to drive efficient, conversion-ready volume at scale across Google Ads, Microsoft Ads, and Meta Ads. The real challenge was not just performance on individual channels, but ensuring all three worked in harmony to maximise revenue through Black Friday and the Christmas gifting season.
The Solution
We built a cross-channel strategy where Paid Social and Paid Search played complementary roles. Meta Ads drove sales from conversion-ready audiences while simultaneously generating awareness further up the funnel, which we then captured through extensive and granular remarketing on Paid Search.
Paid Search focused on high-intent search terms, top-performing product lines, and dedicated approaches to key promotional moments throughout Black Friday and Christmas. Paid Social reinforced this with additional image and video creative, plus support for Lisa Angel's physical stores.
This combined way of working ensured every channel amplified the others rather than competing for the same demand.
0%
0%
Increase in Paid Media Revenue
0%
0%
Increase in Clicks
0%
0%
Increase in Conversion Rate
0%
0%
Uplift in Ad Spend (with only 2% decrease in ROAS)