The Client.
Select Property Group is an expert in UK property investment and development, with a proven track record in the country’s strongest investment sectors.
Challenge.
Select Property Group faced a significant business challenge originating from its website. The site's content had become outdated, which led to poor performance in search engines. This directly resulted in low organic traffic and, as a consequence, a failure to generate a sufficient number of valuable leads for the business.
Solution.
We implemented a comprehensive search marketing strategy tailored for audiences in both the UK and the Middle East. This strategic approach was applied not only to the main Select Property Group website but also to the dedicated website for its Pacific Al Marjan Island development, helping to refine the company's entire digital presence.
Results.
The campaign produced exceptional and highly profitable results. Select Property achieved a remarkable 170:1 return on marketing investment (ROMI), demonstrating significant financial success. Furthermore, the SEO strategy led to a 53% increase in conversions, indicating that the new approach attracted a higher quality of traffic that was more likely to convert into a lead.
"We know that decisions and advice are being led by data and findings, rather than guesswork. We’re already beginning to see their hard work deliver results for us. We’re looking forward to continuing building our relationship with Clicky."
Gareth Marshall // Senior Content Writer
