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Brand & Identity

A brand people remember and trust.

Performance channels amplify whatever brand you already have. We build the strategy, identity and guidelines underneath, so every ad, page and post is recognisably you and works harder as a result.

Every format we plan against.

Brand strategy

Positioning, audience, tone and messaging, the foundation everything else is built on.

Visual identity

Logo, colour, typography and art direction that make you instantly recognisable.

Guidelines

A clear brand book so your team and ours apply the brand consistently everywhere.

Rollout

Applying the new identity across your website, campaigns, social and collateral.

Meet your lead

“A brand isn't a logo, it's the impression you leave everywhere at once. Get it right and every ad and page we run works harder for it.”

Hayley RobertsUX Research & Design Manager
Hayley Roberts

Meet the Clicky team

A talented team of specialists, ready to help.

Paid media, SEO, web, analytics and AI specialists, all under one roof. The people you see here are the people who will work on your account.

Meet the whole team
Oli YeatesOli · CEO & FounderNathan SmithNathan · Head of Technology & AIJoe MarshallJoe · Commercial Strategy DirectorLaura HothersallLaura · Agency DirectorRachel EnsorRachel · Account DirectorMatt JonesMatt · Head of Paid MediaHayley RobertsHayley · UX Research & Design ManagerShannon MayShannon · Senior Paid Media SpecialistHannah CorbettHannah · Head of Operations & DeliveryClaire OatesClaire · Head of People and CultureSamantha GreenSamantha · Head of FinanceMichael ScottMichael · Head of OrganicChris MarrChris · Web Development LeadLawrence HelyLawrence · Growth ManagerSascha RichardsSascha · Senior SEO SpecialistRhodri LloydRhodri · Senior Data and Analytics SpecialistJonathan SumnerJonathan · Senior Account ManagerOllie NichollsOllie · Paid Media SpecialistSanja SelkenSanja · Paid Search Specialist

Brand & identity questions, answered.

What is the difference between a logo and a brand?
A logo is one part of it. A brand is the whole impression you leave: your positioning, voice, look and the experience people have with you. We start with strategy, then design the identity, so the logo is the tip of something deliberate rather than a standalone graphic.
Why does branding matter for performance marketing?
Ads and pages amplify whatever brand is already there. A clear, trusted brand lifts click-through, conversion and the returns on every channel you run, while a weak or inconsistent one quietly drags them down. Brand and performance are not opposites; they compound.
What do I actually get?
Depending on scope: brand strategy and messaging, a visual identity (logo, colour, typography, art direction) and a set of guidelines your team can apply. We can also roll the identity out across your website, social and campaigns.
Do I need a full rebrand or just a refresh?
Often a refresh is enough, sharpening what already works rather than starting over. We will tell you honestly which you need after understanding your business, rather than selling a full rebrand by default.
How does this connect to my website and campaigns?
Directly. Because we also build websites and run the channels, the brand is designed to perform in the places it actually lives, not handed over as a PDF and forgotten.

AI first look

We’ll start with a look at your site.

Ready to make every click count? Tell us where you want to grow.

Type it in and AI takes a first look at your site before we talk. No site yet? , or contact us.