This new ecosystem will prioritise transparency and personalisation, serving suggestions directly within the dialogue of high-intent users. For brands, this represents a critical window of opportunity: the chance to move beyond "buying visibility" to becoming a natural, recommended part of the user's problem-solving journey.

We are positioning forward-thinking brands to capitalise on this untapped revenue stream from day one. While the ad engine is not yet live, our strategy focuses on "intent readiness"—aligning your digital presence with the expected formats, including sponsored citations, product suggestions, and affiliate integration.

Launch Timeline

• 2025: Closed beta testing begins.

• 2026: Full-scale launch targeting free-tier users.

The User Experience

• Native Integration: Ads will appear organically within the chat stream rather than as intrusive pop-ups or sidebars.

• Format: Expect sponsored messages, promoted custom GPTs, and interactive "action buttons" embedded directly into answers.

• Control: Personalisation relies on chat context and "Memory"; users can limit targeting by disabling Memory features.

The Technical Framework

• Targeting: The system utilises semantic intent matching (understanding the meaning behind a prompt) rather than traditional keyword matching.

• Attribution: A cookie-less environment tracking conversions via session-level tokens and APIs.

• Pricing: A performance-based model charging for clicks or specific actions, distinct from the traditional impression-based (CPM) model.

Strategic Implication This signals a pivot for AI, moving from a productivity tool to a primary media channel by 2026.

We will be updating our clients as soon as this new platform launches…